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Google search engine does not provided search information from search conducted from secured accounts and Google-logged in accounts. when viewing the keyword report, all hidden keywords are grouped under (not provided).
Some websites suffer up to 50% of total organic traffic categorized as “not provided”.
This report shows the (not provided) trends on your website along with a list of the relevant landing pages.

Report Author:

Assaf Trafikant

CRO specialist, Google Analytics expert, owner at Quickwin Online marketing and the initiative behind Web Analytics Israel.
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